Does the way a display looks make us want to buy more? Of course it does!

This is called the magic of visual merchandising, the way the clothes are displayed on the store, the color of the walls and furniture, the different fabrics, the lighting and even the smell or sound (music) of a certain store can invite us to explore the world inside and make us want to take part of it. 

Here we have some pictures of the displays of one of my favorite argentinian brands, Rapsodia. Their whole concept revolves around a boho, adventurer and creative woman who loves rock and nature. She loves color, ethnic patterns and mix & matching is her thing, for sure. Rapsodia is a way of living, so that concept is what they want to show inside their stores.

I think the whole way of displaying the products invites the customer to wander around the racks, like she would if she was in her closet. The table with three mannequins on top not only show part of their signature style but also helps the costumer to get a closer view on how the top would look on someone. The folded jeans under it makes it easier to create an outfit. 

The furniture surrounding the racks makes the place more cozy and intimate, just like if you were visiting the "Rapsodia Girl" home. 

Generally the clothes are arranged by color, alternating between different fabrics and patterns to create an excentric mix, one of the most relateable concepts to the brand.

  

The checkout counter also works as a accesories display, showing customers more options to complete their look. 

Rapsodia sees an opportunity to sell on every square feet of their boutiques, making you (as a customer) explore their bohemian world in every step you take.

*This assigment is part of the Parsons x Teen Vogue Fashion Course